Effective Writing is writing which has a logical flow of ideas and is cohesive. This means it holds together well because there are links between sentences and paragraphs. Writing which is cohesive works as a unified whole and is easy to follow because it uses language effectively to maintain a focus and to keep the reader 'on track'.
Effective writing can be achieved or improved through the use of a number of devices. Some of these devices are MACRO or whole text devices while some are MICRO or more detailed devices for improving the effectiveness and cohesiveness of your writing.
Rollover each macro device to see the corresponding micro device.
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